It Is What It is

IT LOOKS LIKE ST. ARBUCKS HAS A BIG NEW ADVERTISING CAMPAIGN UNDERWAY. From deep within the secret laboratories in Seattle 91825 comes something they are calling, “Blonde Espresso.”

I have no idea what that means.

I do know the meaning of “Blonde,” and I know what “Espresso” is, but I don’t understand the pairing of the two.

Blonde Espresso? Is that like “Jumbo Shrimp” or “Governmental Efficiency?” The two words clearly seem to contradict each other. I’m a bit “Profused” as opposed to being “Confused.”